Is the bachelor's in Business Administration program for me?
If you want to develop a broad business background, our
B.S.B.A. degree is a good fit. And it's customizable - you'll
have the flexibility to focus on whatever area of business appeals to you. Choose from any of the following:
- General Management
- Information Systems Management
- Marketing
- Project Management
- Individualized Study (build your own program)
What will I learn in the bachelor's in Business Administration program?
In CityU’s
B.S.B.A. degree program, you'll learn the art and craft of business. Become immersed in the fundamentals of running a business, the
subtleties of being a master communicator, teamwork, cultural fluency and how to make technologies work in your favor.
What can I do with my bachelor's degree in Business Administration?
The B.S.B.A. curriculum is about breadth and depth, so you're prepared for whatever comes your way.
You'll have a strong grasp of the complexities of governmental, industrial, educational, commercial,
health-services and non-profit organizations. And if you decide to move on to a graduate program,
you'll be well-equipped for the challenge.
Why the International College at CityU?
- Because you want an education that's relevant to what's happening in the real world, right now.
- Our faculty teach what they do for a living, not just what's in the book. They're smart, successful people who can help you get there, too.
Total Required Credits: 180
Lower-Division Requirements: 90
Foundation: 53
OR 101
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OR 102
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OR 103
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ENG 100
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ENG 101
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ENG 102
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MTH 110
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MATH 138
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HUM 150
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SCI 215
This course explores environmental change on a global scale, emphasizing the fundamental concepts of matter, energy, and ecology as applied to contemporary concerns. Environmental issues impacting more than two dozen countries are illustrated in order to develop an international perspective on the environmental challenges facing our planet.
Elective (15)
Foreign Language Study or Other Course(s)
Pre-Major: 37
CS 201
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MG 201
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Choose one of the following:
OR 104
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MG 291
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AC 215
This course emphasizes the preparation and recording of accounting information and is intended for students majoring in accounting. Students will learn about of the accounting cycle, the measuring process and the classification of data, and the accounting terminology that is essential to the preparation and effective use of financial principles that apply to statements. This course introduces basic accounting concepts and techniques; fundamentals of the accounting process and preparation of basic financial statements; accounting principles involved in the measurement and reporting of assets and liabilities; elements of consolidated statements and statement of cash flows; and using and interpreting financial statements for decision-making. Prerequisite: Strong math and algebra skills in addition to logical thinking are required to succeed in this course.
SSC 220
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SSC 211
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MG 491
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BSM 485
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Undergraduate Core: 20
BC 301
The critical thinking process is used to analyze today's issues and aid the student in identifying rational solutions. Topics examined include: argument analyzing and building; forms and standards of critical thinking; and evaluating sources of information.
BC 302
This course focuses on the fundamentals of communication in the workplace. Students build professional writing and speaking skills to inform, propose, and persuade. Students will also engage in analyzing a case study, developing PowerPoint slides, making an oral presentation and writing e-mail messages, announcements, memos, letters, and reports. Students will learn how to identify an issue, conduct research, organize research findings, and present an argument. Additional topics include formatting business documents and communicating with different audiences.
BC 303
This course focuses on the usefulness and limitations of statistical processes and their present day applications. Topics include: descriptive statistics, probability theory and distributions, sampling, hypothesis testing, regression, and correlation models. Students will focus on problem formulation, technique selection and results interpretation. It is strongly recommended that College Math be taken prior to this course.
BC 306
An overview of various philosophical approaches to ethical decision making and practical applications involving ethical problems that arise in contemporary society such as crime and punishment, marriage and the family, biotechnology, and business.
Business Core: 45
BSC 401
The emphasis of this course is the analysis of publicly issued financial statements for decision-making, and therefore is taught from a user perspective. This includes application of Generally Accepted Accounting Principles (GAAP) to the reporting of various types of accounting transactions. A basic knowledge of math, algebra, and general business principles is needed to succeed in this class.
BSC 402
An examination of the analytical tools used to manage and control finances. Concepts studied include: the acquisition and oversight of working capital; intermediate and long-term financing; and the cost of capital and capital budgeting. Prerequisite: BSC 401 or Principles of Accounting course, and BC 303 Interpreting Statistics and Data.
BSC 403
Major issues in the workplace are covered, including contracts, torts, business organizations, and the regulatory environment. Employee issues such as labor law, employee relationships, and discrimination are examined.
BSC 407
This course investigates dilemmas that routinely plague organizations as well as possible solutions to these dilemmas. Topics include diversity within the organization; conflict and negotiation; perception, motivation and reinforcement; leadership roles throughout the organization; human resource management and team building.
BSM 405
This course explores operations management in the manufacturing and service environments. Topics include: cost accounting information for improving efficiency, product and service quality, total quality management, project management, materials resource planning, value creation, supply chain management and economic value. Students will focus on how to apply these concepts to real world operation functions of both manufacturing and services. It is strongly recommended that College Math and Quantitative Methods be taken prior to this course.
BSM 407
This course applies micro and macro economic theories to the real world. Topics include: supply and demand; market structure; policy issues such as income distribution, government regulation, and the environment; business cycles; money and monetary policy; and the international economy. Students will learn how to examine economic issues in their personal and professional lives.
BSM 495
This is a capstone course that provides the student an opportunity to integrate discrete skills gained from prior coursework in general business, accounting, marketing, management, business law, communications, operations, human relations, and information systems. Students address business finance, growth and management issues, and problems, viewing them from multiple perspectives. Prerequisite: Students must be in their final quarter of study. Students may take this course concurrently with any other final courses.
IS 330
This course will cover information systems taxonomies and general applications such as CRM, SCM, eCommerce, ERP, business intelligence, knowledge management, finance and accounting, personal productivity, computer supported cooperative work (groupware), and global systems. Future trends and directions of information systems will conclude this course.
MK 300
This course provides an introduction to basic marketing concepts. Topics include the marketing mix, new product development, consumer behavior, customer relationship management, strategic planning and e-commerce. Students will develop a comprehensive marketing plan and apply course concepts to real or imaginary products.
General Management: 25
BSM 304
This course covers internal and external communication in the contemporary evolving organization. Students will assess their management communication style and identify areas for improvement. Topics include interpersonal and small group dynamics, use of communications technology, motivation, conflict resolution, and communicating with diverse audiences.
BSM 404
The course examines forces encouraging businesses to globalize their operations and the rules which govern such activities. Topics include: the legal, business and cultural environments of Asia and Eastern and Western Europe; international business contracts; the resolution of trade and contract disputes; import and export regulations; and international forces affecting the uses of labor, competition and the environment.
BSC 400
This course is an examination of the analytical tools used to make optimal business decisions. Topics covered include: probability, decision analysis, and linear programming.
Strongly recommended: MTH 155 – College Algebra and BC 303 - Interpreting Statistics and Data.
EC 400
This course provides an overview of Electronic Commerce (E-Commerce) from a managerial perspective. Areas covered include: Business-to-Consumer, Business-to-Business, Business-to-Employee, and the E-Environment. The course also includes topics such as: E-Commerce intermediaries and business models, technologies that enable E-Commerce; consumer behavior, site design, site promotion, business challenges, and strategies. It will provide students with knowledge of web site use, challenges and strategies for reaching customers, and how E-Commerce works in the business environment today.
PM 401
Introduction to Project Management utilizes a real team project to manage a project's life cycle. Emphasis is placed on activity networks, managing resources, and creating control mechanisms that minimize risk. Project leadership is explored in the context of building effective project teams and maintaining stakeholder relationships. Students will learn and apply basic project management concepts including time and resource constraints, planning, scheduling, work breakdown structure, Gantt Charts, network diagrams, and project control.